ShopZetu needed a stronger visual identity and digital presence to effectively showcase its fashion brands and grow customer engagement. The goal was to enhance trust, streamline shopping, and strengthen brand coherence across platforms.
Deliverables
Brand Refresh: Polished logo variations and brand colors that reflect fashion-forward confidence.
Typography Guidelines: Consistent font choices for online and social branding.
Homepage & Category Redesign: Clean layout highlighting featured collections and ease of navigation.
Product Display Templates: Visually engaging layouts for designers’ items—complete with hover features and clearer pricing.
Social Media Toolkit: Instagram and Facebook templates for new arrivals, fashion collections, and seasonal promotions.
Results
Increased brand polish and coherence across the platform.
Improved user shopping flow, making it easier to discover and interact with different brands.
Elevated social presence with reusable, branded visuals.
Positioned ShopZetu as a modern, trustworthy fashion destination in Kenya.
Conclusion
The ShopZetu project exemplifies how SmartOption Media empowers Kenyan e-commerce platforms to stand out. By blending aesthetic design with usability, we helped transform ShopZetu into a visually consistent, shopper-friendly marketplace—boosting trust, engagement, and brand appeal.
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